- Part 1 Semantic Search’s impact on SEO — Kathy Brown // Searchmetrics
Show Notes
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·01:02 - What is semantic search? ·Kathy explains the meaning of semantic search as it relates to the evolution of the Google algorithm. ·02:20 - Semantic search: Highlighting the difference between query and intent ·Ben and Kathy discuss how Googles algorithm is now taking into account concepts of search and how this correlates with semantic search. ·03:34 - What you need to know to understand semantic search ·Kathy and Ben talk about Googles evolution over the years as it moved towards understanding search intent. ·06:10 - How does semantic search impact SEO? ·Kathy explains how the development of semantic search in Googles algorithm has changed how SEOs and content creators choose topics to get the best rank based on intent. ·08:38 - Writing more comprehensive content ·Ben and Kathy talk about the benefits of writing a single, comprehensive piece of content on a topic instead of breaking it up into multiple web pages of thi er content. ·09:27 - Writing for search engines versus writing for your audience? ·Kathy discusses with Ben about how you can find the balance between writing for the search engine in order to rank and writing for your target audience. ·12:48 - Whats the next stage of the semantic search evolution for Google? ·Kathy talks about Googles semantic search evolution and MUMs position as the next stage of that development. ·14:26 - How should you be presenting your content on Google going forward? ·Ben explains how SEOs and content creators can continue to produce quality content in the world of semantic search.
Episode Summary
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·"For semantic search, I usually start with a very simple statement, things not strings. Google now understands that words have meaning and actively tries to figure out that meaning rather than just matching one string to another. It's no longer about just finding all these keywords and stuffing them into your page. It's about topics and making sure your page answers the right questions." - Kathy Brown, SEO Consultant at Searchmetrics ·"We used to have to optimize for all the different words that may mean the same thing. We no longer have to do that because Google does indeed understand that the search intent between two words are actually pretty similar. Eg: top doctor and best medical practitioner." - Kathy Brown, SEO Consultant at Searchmetrics ·"Creating your content around a topic and not a single keyword is key. I think the other thing is that pages with more comprehensive content around a topic that really answers all the possible questions about that topic, are doing better in SERPs rather than content that just focuses on one keyword." - Kathy Brown, SEO Consultant at Searchmetrics ·“MUM gives us the ability to make these semantic associations across different languages and media forms. This could be images, video, or audio. So that's really the next evolution in semantic search. Google now better understands the intent and meaning behind a piece of content.” - Kathy Brown, SEO Consultant at Searchmetrics
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Part 1Semantic Search’s impact on SEO — Kathy Brown // Searchmetrics
